Deadfellaz is a collection of 10,000 genderless zombies that was launched in August 2021 by two anonymous creators. The collection’s popularity came from the team’s commitment and active engagement with celebrities who endorsed the project through their social media channels. The project’s success also stemmed from the utility provided by Deadfellaz. The project offers access to limited-edition merch drops, mini-games, and engagement with big brand partnerships in the sports and entertainment industries.
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